---
title: "IndiaMART lead sync — setup guide"
source: https://www.lskhata.com/integrations/indiamart
category: "Leads & selling"
---

# IndiaMART lead sync

If you sell on IndiaMART, enquiries arrive by email and in IndiaMART's own panel — two places that are not where you keep your customers. This connection puts them in Khata's leads list with the buyer's details attached, so following up is one list rather than three.

## Before you start
- An active IndiaMART seller account.
- Your IndiaMART CRM API key, which IndiaMART issues from your seller panel.
- A Khata account. Nothing else — this works on the free mobile app.

## Setting it up

1. **Get your CRM API key from IndiaMART** (You) — IndiaMART issues a CRM API key from your seller panel, under the lead-manager or API section. It belongs to your account, not to us — if you stop using Khata, revoking it there ends the connection immediately.
2. **Send us the key** (You) — Send it through /contact along with your shop name or phone number so we can match it to your account. Do not post it publicly anywhere; treat it like a password.
3. **We attach the key to your account** (Us) — Setting the key is a master-admin action, so there is no self-service screen for it in the app or the dashboard. We confirm when it is done, usually the same working day.
4. **Enquiries start arriving** (Automatic) — Khata pulls from IndiaMART's CRM listing API and, where real-time push is enabled on your account, also accepts pushed enquiries at a webhook address unique to you. Both routes end in the same leads list.

## What moves, and in which direction
- **IndiaMART → Khata** — Buyer name, contact details, the product enquired about and IndiaMART's own query id.
- **Khata → IndiaMART** — Nothing. This is one-way. Marking a lead won or lost in Khata does not change anything in your IndiaMART panel.

## How to know it worked
- Open Leads in the app. Existing enquiries from the recent past appear within a few minutes of us attaching the key.
- Send yourself a test enquiry from IndiaMART if you want to watch one arrive end to end.
- Each lead shows IndiaMART as its source, so it is distinguishable from one you entered by hand.

## What this does not do
- One-way only. Khata does not write back to IndiaMART.
- It brings enquiries, not your IndiaMART catalogue — products are managed in Khata separately.
- How far back the first sync reaches depends on what IndiaMART's API returns for your account, not on us.

## When it does not work
- **No leads arrive at all.** The usual cause is a key that has been regenerated in IndiaMART, which invalidates the old one. Regenerating gives you a new key — send it to us and we will swap it.
- **The same enquiry appears twice.** It should not: leads are matched on IndiaMART's query id, so a re-sync cannot duplicate one. If you are seeing a genuine duplicate, tell us — that is a bug rather than a setting.
- **Leads stopped after working for months.** Check your IndiaMART subscription is current. An expired seller account stops serving the API before anything visibly changes on their panel.

## Common questions

**Can I add the IndiaMART key myself?**

No. Attaching a key is a master-admin action in our system, so you send it to us and we set it. There is no screen for it in the app or the dashboard, and we would rather say so than have you hunt for one.

**Is my IndiaMART key safe with you?**

It is stored against your account on our server and used only to fetch your own enquiries. It is never shown in the app, never sent to a browser, and you can revoke it from IndiaMART at any time without asking us.

**Does this cost anything?**

No. The connection is part of the free app. You need whatever IndiaMART charges for your own seller account, which is between you and them.