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Leads & selling

IndiaMART lead sync

If you sell on IndiaMART, enquiries arrive by email and in IndiaMART's own panel — two places that are not where you keep your customers. This connection puts them in Khata's leads list with the buyer's details attached, so following up is one list rather than three.

Before you start

  • An active IndiaMART seller account.
  • Your IndiaMART CRM API key, which IndiaMART issues from your seller panel.
  • A Khata account. Nothing else — this works on the free mobile app.

Setting it up

Each step says who does it, so you are never looking for a screen that does not exist.

  1. 1

    Get your CRM API key from IndiaMART

    You

    IndiaMART issues a CRM API key from your seller panel, under the lead-manager or API section. It belongs to your account, not to us — if you stop using Khata, revoking it there ends the connection immediately.

  2. 2

    Send us the key

    You

    Send it through /contact along with your shop name or phone number so we can match it to your account. Do not post it publicly anywhere; treat it like a password.

  3. 3

    We attach the key to your account

    We do this

    Setting the key is a master-admin action, so there is no self-service screen for it in the app or the dashboard. We confirm when it is done, usually the same working day.

  4. 4

    Enquiries start arriving

    Automatic

    Khata pulls from IndiaMART's CRM listing API and, where real-time push is enabled on your account, also accepts pushed enquiries at a webhook address unique to you. Both routes end in the same leads list.

What moves, and in which direction

IndiaMART → Khata
Buyer name, contact details, the product enquired about and IndiaMART's own query id.
Khata → IndiaMART
Nothing. This is one-way. Marking a lead won or lost in Khata does not change anything in your IndiaMART panel.

How to know it worked

  • Open Leads in the app. Existing enquiries from the recent past appear within a few minutes of us attaching the key.
  • Send yourself a test enquiry from IndiaMART if you want to watch one arrive end to end.
  • Each lead shows IndiaMART as its source, so it is distinguishable from one you entered by hand.

What this does not do

  • One-way only. Khata does not write back to IndiaMART.
  • It brings enquiries, not your IndiaMART catalogue — products are managed in Khata separately.
  • How far back the first sync reaches depends on what IndiaMART's API returns for your account, not on us.

When it does not work

No leads arrive at all.
The usual cause is a key that has been regenerated in IndiaMART, which invalidates the old one. Regenerating gives you a new key — send it to us and we will swap it.
The same enquiry appears twice.
It should not: leads are matched on IndiaMART's query id, so a re-sync cannot duplicate one. If you are seeing a genuine duplicate, tell us — that is a bug rather than a setting.
Leads stopped after working for months.
Check your IndiaMART subscription is current. An expired seller account stops serving the API before anything visibly changes on their panel.

Common questions